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Marketing
Tip 2
YOUR
BRAND, YOUR POWER (Part 2)
- by Yemi Ogunshola,
Editor
The
Next Level
These
days few people have been left untouched
by the power of the internet.
When
building a corporate website,
it is essential that it reflects your
brand. The internet experience is a
journey in itself, and the earlier one
begins, then the quicker and more effective
are the results. Register as many domain
names as possible, select a
good hosting company (preferably
one which specializes in internet marketing),
build websites in accordance with genre
(category), optimize the sites with
the search engines
and directories, and
watch your sales, services, and activities
soar.
On
the world-wide-web, traffic
(web visitors) is key to everything.
Many websites are like phantoms hanging
in space, lucky to receive a few clicks
now and then. At best, too many websites
often seem like mere extensions of business
cards!
A
website should be found
naturally by internet users.
Nowadays, internet users can be numbered
in several billions. The easiest way
to find sites is via search engines.
Last autumn (November 2007) a Microsoft
adCenter survey carried out in the UK
reflected that more than 60 % of small
businesses made no investment in Search
Engine Optimisation (SEO). But companies
which did so reported over 75 % growth
in sales and activity. Peter
Scargill of the Federation of Small
Businesses was quoted as concluding
“… creating a website
is absolutely pointless if no one can
find it.” Billions of
dollars have been invested in sites
which cannot be found.
Your
site is your brand, your power. Investing
in Search Engine marketing, website
promotions, combined with caring for
and updating your site are all crucial.
You’re
always welcome to Contact
us. We’re available to help.
Click
to read Marketing
Tip 1
- YOUR BRAND, YOUR POWER (Part
1)
