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Marketing
Tip 1
YOUR
BRAND, YOUR POWER (Part 1)
- by Yemi Ogunshola, Editor
Your
site is your brand…Your power.
A
website, unless it’s a search
engine, should not be made to serve
too many different functions at the
same time. For instance, a corporate
website is meant to brand the company
(or person) and project its image. Selling
products on that same site is not a
good idea. If this is done, the rewards
can be minimal, bringing in less than
2 or 3 % of the site’s potential.
The solution? Building as many sites
as possible or necessary!
A
website is akin to an office in space.
The greater the number of the offices,
the more the opportunities which each
site affords, since each one attracts
traffic (visitors), jostles for a position
on the web, and combines forces with
its related websites to serve its owner/publisher.
Multiple sites also offer choice to
clients and customers, with each site
having a pre-determined (targeted) audience.
A
professionally-designed website, well-hosted,
supported by a sales letter, a power
squeeze page or power squeeze site,
is a must for success on the internet.
A special auto-responder system for
viral marketing makes for even greater
possibilities.
Your
website reflects your brand: your ideas;
your branding; advertising medium; promotional
portal; your marketing tool –
it reflects completely the way the world
looks at you.
Contact
us. We’re always available
to help.
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